Advertisers face resistance to on-line tracking
by Daniel Silva MADRID (AFP) –
Campaigners are stepping up efforts to curb online tracking of Internet use by firms that deliver adverts tailored to the specific interests of consumers, as polls reveal widespread unease with the practice.
Corporations have always collected personal data on the people who buy their products but in the past this information came from sources such as magazine subscriptions and warranty cards, experts at a three-day privacy conference that wrapped up Friday in Madrid said.
Now it is flowing at breakneck speed into databases from multiple online sources, from dating services to newspaper websites, giving companies the unprecedented power to create detailed profiles of their customers, in many cases without their being aware of it, they added.
“There are so many grey areas in advertising that if the end user knew about it all, it would make their …
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